ABOUT US

Home of the real London underground.

Founded in 2020 by DJ and producer Arthur Keen, Sinner Land was built as a place to bring together new talent in London’s thriving electronic music scene. Our roster of diverse artists break creative barriers and have become some of London’s most influential underground producers.

Our story can be traced back to 2004 with the founding of Poison Agency, a promotion company that specialised in techno shows frequently showcasing London’s best and most exciting talent. After six years of Poison, Arthur left the company to shift his attention back to the artistry that had started it all. While focusing once again on his role as a producer, the seed for Sinner Land was sown: a record label for the artists who continued to evolve the scene he loved so much.

Forged in the centre of London’s techno culture, our goal is to give our artists a place where they are fully encouraged to be themselves. Our philosophy is to nurture creative expansiveness and boundary-pushing while ensuring artists maintain all control of their own direction. We were built in London’s underground past; now it’s time to build its future.